Dave Holak Design was initially tasked with updating the company logo to communicate a sleek and sophisticated identity to correlate with the high-performance rapid response philosophy of the company. Once the logo was completed the focus moved to developing a multi-pronged marketing strategy to tackle a variety of key customer related stress points neKey identified with their customer base.

With a strategy focused on showing protection of data, the first campaign set a data server in a series of sketchy environments set against the reassuring copy that neKey is always on the lookout for  danger. A follow-up campaign designed around the concept that neKey is your technology pit crew, ready for any problem with a rapid response, followed by a series of specifically targeted materials were also created. Technology solutions are an ever growing industry and it’s essential to define and separate the attributes neKey brings to their client base.