The simplest element, but the most important is your brands logo. That can be a a simple wordmark, a combination of a wordmark and an icon or a very extensive in-depth iconography treatment. The logo is what represents, at a glance who you are. It’s one of the most complicated pieces of design to create because it has to communicate so much, work in a variety of applications and be recognized simply and quickly. A logo needs to stand the test of time. Below is a small sampling of logos I’ve developed over the years.